Website strategy and page structure
Plan the pages and navigation around customer questions, services and useful actions.
02 / Choose
Websites that help people choose.
A good business can still lose people on its website. Cargo makes the offer clearer, answers the questions customers have and makes it easier to enquire, book or buy.
Explore the servicesWhat this can include
What we can do.
These services can stand alone or work together. We will start with the pieces your business needs.
Clearer messaging
Explain what you do, who it is for and why a customer should choose you.
Key page and website improvements
Improve the pages people use most, or plan a fuller website around the questions customers ask before buying.
Campaign landing pages
Give people arriving from an ad or partner link a page that answers their questions and makes the next step clear.
Enquiry and quote journey
Make it easier to get in touch, get a useful reply and decide what to do next. That may mean improving forms, buttons and follow-up.
Proof and reassurance
Put reviews, examples and useful details where visitors need reassurance.
What you get
What you will get.
A clearer page plan, revised messaging, improved key pages or landing pages, and an enquiry journey that can be measured.
How to judge it
How we will tell if it helped.
More worthwhile enquiries, bookings or sales from the people visiting, and fewer people lost between a quote and a decision.
Start with your situation
What would you like to improve?
Tell us what is happening. We will help you find a useful place to start.
Ask for a free growth review